Tuesday, August 11, 2009

A Bit of Background

So what's up with Colorjive? A bit of background...

As a color design consultency we began dabbling with digital color visualisation in the mid-ninetees. Pretty soon we also started experimenting with the emerging internet. This gave us a headstart.
Already at that time I envisioned online color visualization. While web applications were still science fiction, we choose a new technology called Java as our development platform because it seemed to be headed in the right direction. Java never fully fullfilled our dreams, but when Adobe Flex came along it appeared that the technology finally caught up with our vision.
During the last 10 years the design consultancy turned into a software development firm. We undertook many a software project, all somehow involving color. Some projects were too far ahead of their time, others were quite successfull. One recent successfull project is a Flash web application deployed in the Netherlands. It enables people to upload photos of their own home and change the paint colors. We finally arrived at the vision I had 15 years ago. The app was released almost a year ago. We learned. By now we think we can do better than we did in the Netherlands. By now we think we, as well as the rest of the world, are ready for Colorjive. It will be simple, powerfull and will surf on the waves of the social networks.

Keep tuned...


  1. Great idea! It's always such an impossible leap to stare at some tiny paint-chip taped to the wall and extrapolate how the color would look writ large.

    I don't know if your software does this already, but it'd be extra-cool if Colorjive could show you how colors changes with different types of light: candlelight, rainy day, sunny day, indoor light, etc. Even if the software isn't that sophisticated in its first release, you could encourage folks to upload photos of their room in various types of light, to see how things change.

    Since you and your readers are obviously interested in color, check out my twitter feed: http://twitter.com/joodstew. I wrote a magazine column about color, "Color Is..." for STEP Inside Design for several years and now tweet about color daily at 1pm ET.

    Thanks - keep up the great work!

    Jude Stewart

  2. Thanks Jude,
    Colorjive does take the different kinds of light into account. But they can't be changed. To so so would require a level of computing power that is way beyond today's computers. As smart as they may seem, computers still remain dumb machines. Fast but dumb...