Tuesday, March 22, 2011

Color Psychology

The field of color psychology is occupied by scientists on one side, mystics on the other. Somewhere inbetween, researchers investigate the influence of color on humans. To prevent getting lost in this psychological jungle, it is of utmost importance to trust your own common sense and never take anything for granted.
Many people say many things about color. But only few people take the trouble of explaining what they actually mean when using the term ‘color’. For example, here’s a piece of text from a website peddling color therapy:
"The colours you chose will reflect the needs that lie hidden within. Your colour choice will help you to recognise these needs at a deep level."
However, nowhere on the site is explained what is meant with ‘colour’.  The therapy involves little glass bottles, containing transparant liquid in different shades of color. Which begs the question: which role does the light play in this equation? After all, the color of the liquid depends very much on the light falling through. And will it work with another liquid in the same shade? Or is this about the chemical properties of the liquid? Texts such as these invoke questions rather than answering any.
It is easy to say anything about color. As long as you don’t explain what you mean, no one will be able to prove you wrong.

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