Monday, May 23, 2011
In private space, the personal feelings, tastes and biasses of the owner are leading. So it's a highly personal and psychologcal process: you need to understand your client's personal needs and circumstances. Only then you'll be able to come up with a plan that fits your client's personality. You have to know the tricks and methods of the process.
In public space, on the other hand, the process is very different. Frist you need to try and find out the needs and circumstances of the community that occupies that space. Obviously, getting to know a community is different from trying to understand an individual. In public space, it is inevitable to go with generalizations. You also have to understand how MOST people react to color in general, rather than the peculiarities of one individual person.
In short: public space requires working with groups, while public space requires dealing with an individual. It is not the same at all….
By Igor Asselbergs on Monday, May 23, 2011